VenueBeacon™, now connecting over 90 Million U.S. Social consumers for the past four years as the oldest index tracking restaurant consumer behavior.
What makes this so amazing? Technically speaking, the VenueBeacon™ is a super small computer. It has a powerful 32-bit ARM® Cortex M0 CPU with 256kB flash memory, accelerometer, temperature sensor and what is most important – 2.4 GHz Bluetooth 4.0 Smart (also known as BLE or Bluetooth low energy) bidirectional radio. But it’s not the same old Bluetooth your mother would use (the one that required pairing and never actually worked). It’s a completely new, redesigned standard developed by Nokia™ that is now implemented in all modern smartphones like Apple iPhone™ 4S or Samsung™ Galaxy S III, and other smart devices like Google Glass™, Fitbit trackers or smart watches.
It’s called “low energy” because it really is. BLE devices can run up to 2+ years with a single coin battery depending on the signal strength and how frequently they broadcast information around.